Scrolling LinkedIn last week, a post from Walmart Associate Merchant Nick Scutari-Dunn warranted a re-post to BD followers. Scutari-Dunn was announcing a “BRAND NEW BEVERAGE CATEGORY at Walmart: Modern Soda!” The emphasis was his.
A photo of the new store set showed Poppi, Olipop, Culture Pop, and Zevia. While a limited assortment, the suite of brands is by now well-established, pitching gut health or, in the case of Zevia, a “better-for-you” soda. In the post’s comments, Olipop Co-founder David Lester called the set an “incredibly bold and exciting move.” And Poppi CEO Chris Hall thanked Walmart for “allowing us to partner with you on the...
Coke Zero Sugar, Pepsi Zero Sugar Post Volume Gains Amid No-Calorie Race
Regular Dr Pepper Narrows Volume Share Gap With Pepsi-Cola
Coca-Cola widened the performance gap with chief carbonated soft drink rival PepsiCo at retail during the first nine months of 2024. Coke’s portfolio added +0.4 volume share points in the US CSD market, according to BD data. As shown in the table below, PepsiCo’s volume share declined -0.7 points. The performance gap between the rivals represented 1.1 volume share points. Keurig Dr Pepper also posted a slight...
Celsius Takes Revenue Hit. KDP-Aligned C4 and Soon-to-Be-Owned Ghost Outperform.
Molson Coors Now Controls Zoa. Alani Nu Breaks Out.
US Energy drink leaders Monster and Red Bull underperformed the category at retail for the first nine months of this year, according to BD data. Monster posted a -1.9% volume decline and a -1.6% dollar decline. Red Bull volume sales fell -3.8% as dollar sales grew +2.8%. The two brands, which make up more than half of category volume, lagged a US energy category that posted volume and dollar sales
Coca-Cola Dominated Most Major U.S. CSD Markets in 2023
PepsiCo Led Seven Markets. KDP Gained Share in 20 Markets
Coca-Cola’s carbonated soft drink portfolio held the leading retail volume and dollar share last year in most major metro areas tracked by BD, as shown in the table below. Coke was the leading cola in most of those markets as well. Coca-Cola’s CSD portfolio held the...
