Scrolling LinkedIn last week, a post from Walmart Associate Merchant Nick Scutari-Dunn warranted a re-post to BD followers. Scutari-Dunn was announcing a “BRAND NEW BEVERAGE CATEGORY at Walmart: Modern Soda!” The emphasis was his.
A photo of the new store set showed Poppi, Olipop, Culture Pop, and Zevia. While a limited assortment, the suite of brands is by now well-established, pitching gut health or, in the case of Zevia, a “better-for-you” soda. In the post’s comments, Olipop Co-founder David Lester called the set an “incredibly bold and exciting move.” And Poppi CEO Chris Hall thanked Walmart for “allowing us to partner with you on the...
TikTok is helping to make soft drinks as fun as ever, and far more experimental.
Hopefully by now you’ve seen the TikTok of Mississippi Memaw ordering and sipping a Dr Pepper dressed with pickles for a sweet and salty combo. Maybe you saw NBC Today show anchors trying the concoction on television, or superstar singer Dua Lipa adding both pickles and jalapeño peppers to the concoction. Memaw points out in her TikTok video with 5.1 million views that the Sonic clerk didn’t miss a beat.
TikTok is helping to make soft drinks as fun as ever, and far more experimental.
Hopefully by now you’ve seen the TikTok of Mississippi Memaw ordering and sipping a Dr Pepper dressed with pickles for a sweet and salty combo. Maybe you saw NBC Today show anchors trying the concoction on television, or superstar singer Dua Lipa adding both pickles and jalapeño peppers to the concoction. Memaw points out in her TikTok video with 5.1 million views that the Sonic clerk didn’t miss a beat. “I’m not the only person that’s ever ordered this baby.”
That’s one of many viral beverage trends that have echoed from social media to mass media in recent years — things like...