Coca-Cola has appointed a new president of its Red Tree Beverages ready-to-drink alcohol business in the US. This comes as both Coca-Cola and PepsiCo have announced rum and cola canned cocktail launches as part of a new front in the cola wars...
Coca-Cola and the company’s US bottlers are negotiating a possible new compensation agreement for alcohol beverage extensions as the company pushes further into the sector with its Red Tree Beverages subsidiary, according to BD sources. The revised...
Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree ...
