In today’s newsletter on page 11, you’ll note the newest territory change within Coca-Cola’s US bottling system, this time in Missouri. The news gives me a chance to remind you of an important resource that we’ve just updated: The Coke and Pepsi Systems book.
Among the reference guide’s standout features are franchise territory maps covering every Coca-Cola and Pepsi system bottler in the US — 138 bottlers in all. We also provide top-10 lists of the largest US Coke and Pepsi bottlers, measured by the percentage of bottle and can volume they distribute. The book provides per capita heat maps, legacy maps of territories dating back to 1983, and maps pinpointing manufacturing plants for both systems. For those who need a crash course on the origins and evolution of the Coke and Pepsi bottling systems, we provide that, too.
I noted at the start that we just updated the Coke and Pepsi Systems book. We did that to reflect the newest Coke system territory change involving ...