Noteworthy Launches: Suja Slice, Celsius Hydration, Coke Orange Cream, Pepsi Wild Cherry and Cream, La Colombe, Sparkling Ice, Dr Pepper Cherry Crush
February 4, 2025
As promised, Suja Life has relaunched former PepsiCo brand Slice as a functional “healthy” soda with prebiotics and probiotics. Suja enters a gut soda market lead by brands such as Olipop and Poppi and replete with incoming competition. Coca-Cola and PepsiCo also are expected to enter the segment this year. Launched by PepsiCo in 1984 as a fruit flavored soda with 10% juice, Slice was...