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Home » Inside PepsiCo's 13-oz PET Affordability Strategy
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Inside PepsiCo's 13-oz PET Affordability Strategy

Resealable C-store Bottle Launched for Pepsi, Dew in Select Markets

June 4, 2026

PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt.

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