My wife and I got away late last month for a vacation to Southern Italy’s Amalfi Coast. I was taking some time off but couldn’t help making a few casual beverage observations.
First, when it comes to carbonated soft drinks, Coca-Cola appears to dominate the region. From the small local market near our Airbnb rental in tiny Conca dei Marini, to the trendy restaurants in mid-size Sorrento, there was always a Coke for sale. We didn’t stumble on a Pepsi until we hit a market in the much larger city of Naples.
While this was no formal survey, the disparity actually makes sense to me, knowing something about Coca-Cola’s and PepsiCo’s global strategies. PepsiCo’s global beverage expansion strategy has historically focused...
PepsiCo Beverages North America has struck an agreement with contract packager Niagara for the production and distribution of Aquafina case pack bottled water in the US, PBNA has confirmed to BD. Niagara will produce...