PepsiCo Joins Truly-Maker Boston Beer To Launch Hard Mtn Dew In 2022
Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System
August 11, 2021
PepsiCo has collaborated with Boston Beer to develop an alcoholic product called Hard Mtn Dew to be launched in the US early next year, the companies announced Tuesday. It’s believed to be the company’s first foray into alcohol. The flavored malt beverage (FMB) will contain...
Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System