Beverage Digest is developing new editions of the Coke and Pepsi System books to be released soon.
For those unfamiliar, this research tool maps Coca-Cola and Pepsi franchise territories in the US. The book includes volume breakdowns for the top-10 bottlers in each system, bottling plant locations, and an inventory of headquarters locations.
Last year, BD added a subscription component to the product license that includes updates throughout the year without additional charge. An annual purchase means your maps...