Coke Agrees to Share Profit From Alcohol Extensions With U.S. Bottlers
Deal Provides Compensation Levels Based on Extent of Bottler Brand Building
November 22, 2022
Deal Provides Compensation Levels Based on Extent of Bottler Brand Building.
Comes as Jack and Coke Launches in Mexico, Heads to U.S. Next Year.
Coca-Cola has agreed to compensate US bottlers for the extension of the company’s brands into the alcoholic beverage sector, BD has learned. The bottlers began signing agreements...