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Coke and Pepsi Bottlers Look Ahead: See Return to Single-Digit Pricing Increases

Little Increase in Retailer Pressure Over Pricing. Promotions Remain Strategic.

March 2, 2023

Input Costs Still Elevated, Tracking Inflation. Volatility Expected.

Independent Coca-Cola and PepsiCo bottlers generally anticipate average annual retail carbonated soft drink pricing growth of between +3.0% and +6.0% during the next five years, an informal BD survey found. US CSD pricing at retail in 2022 reached almost +15.0%. Some bottlers said pricing growth will likely trend in the +7.0% to +9.0% range. Outliers predicted...