Bang's Second Act: Monster, Coke Bottlers Ready to Rejuvenate Deflated Energy Brand
Monster to Slim Bang Portfolio, Broaden Manufacturing Range
August 9, 2023
On July 31, Monster Beverage completed its $362 million acquisition of bankrupt Bang Energy owner Vital Pharmaceuticals (VPX). Last week, Monster confirmed that Coca-Cola and its bottlers will distribute Bang globally, with a US rollout to begin this quarter. “As a result, there will be a
