Technology Boosts Coke’s Marketing Effectiveness Up to +300%

Keurig Dr Pepper Hires from Oracle, Google

Brand AI Agents Assist KDP Marketers on Packaging, Advertising, Sales

Beverage Digest hosted on-stage conversations with the global CMOs of both Coca-Cola and Keurig Dr Pepper during its Future Smarts conference in New York on Dec. 15. The thrust of the discussion centered on digital technology — including artificial intelligence — in marketing operations, data-driven...

Several countries across the Americas hold the highest per capita consumption rates for carbonated soft drinks (CSD), according to BD analysis of 2025 estimates by researcher Euromonitor. Mexico posted the highest per capita soda consumption for retail stores and fountain/foodservice locations combined, at...

Tractor Beverage announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called Haymaker at Sprouts Farmers Market in January. This is Tractor’s first...

KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales

A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...

KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales

A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...

Category Dollars Grew +4.3% at US Retail. Volume Fell Slightly

PepsiCo’s CSD Portfolio Lost Share. KDP’s Portfolio Gained

The Coca-Cola Co’s surprising carbonated soft drink (CSD) decline, driven by brand Coke, continued into the third quarter of 2025 at US retail as the Trump Administration’s aggressive immigration enforcement kept Hispanic consumers away from stores and some consumers ...

Red Bull has launched a Fuji Apple & Ginger flavor as its most recent Winter Edition extension.

Monster Beverage has added a passionfruit and citrus flavored...