Lower Drinking Rates Opportunity for Non-Alcohol Producers?
A new Gallup Poll found that the proportion of US adults who consume alcohol — 54% — reached the lowest point since the survey was started in 1939, according to a...
Consumer demand for protein was a hot topic during the second-quarter earnings cycle. On PepsiCo’s July 17 call with beverage analysts, Chairman and CEO Ramon Laguarta teased “big launches” related to protein beverages late this year and early next year. “We will be participating in the...
Channel Offers Trial, Education as Consumers Adopt THC Habit
August 6, 2025
Convenience stores offer the fastest and most effective retail path for the rapidly growing market of hemp-based THC drinks, an industry advocate told participants at the Hemp Beverage...
Company Targets Almost $400M in 2025 Revenue. DSD No Priority for Now.
Sees Methodical Build for Brand’s Modern Soda Entry.
Spindrift Beverage CEO Dave Burwick discusses new initiatives with BD during a wide-ranging interview. The company will focus on expanding the reach of its core juice-infused sparkling water line while continuing to test and learn around the brand’s ...
We thought we’d have some fun in today’s newsletter reminiscing about the 40th anniversary of Coca-Cola’s dramatic reversal of the New Coke formula change in 1985. Check out the story on page 11. Beverage Digest Founder Jesse Meyers writes about a meeting in Rye Brook, New York with Coke legends Roberto Goizueta and Donald Keough, where the executives confirmed the top-secret New Coke project. You can also read (and see) Beverage Digest’s original reports on the New Coke launch and the company’s reversal less than three months later.