The US sports drink category at retail declined by both volume and dollar sales at retail during the first nine months of this year, according to BD data. As shown in the Green Sheet with this story, category volume fell...
Coca-Cola’s North America Operating Unit hosted executives and associates from its franchised bottling system in Las Vegas recently to discuss marketing, commercial and sales plans for 2025. The theme for the meeting was, “Above and Beyond,” as the system looks to...
Gut Sodas, High Brew Coffee, Oca Energy Will Lead Charge
November 25, 2024
Beliv, the beverage company tied to one of PepsiCo’s oldest international bottlers, has been broadening its ambition in the US market. In the past year, Beliv has launched a gut soda competitor to Poppi and Olipop and acquired canned coffee company...
Celsius Takes Revenue Hit. KDP-Aligned C4 and Soon-to-Be-Owned Ghost Outperform.
Molson Coors Now Controls Zoa. Alani Nu Breaks Out.
US Energy drink leaders Monster and Red Bull underperformed the category at retail for the first nine months of this year, according to BD data. Monster posted a -1.9% volume decline and a -1.6% dollar decline. Red Bull volume sales fell -3.8% as dollar sales grew +2.8%. The two brands, which make up more than half of category volume, lagged a US energy category that posted volume and dollar sales
Overall Private Label Consumer Goods Activity Rising at Groceries, C-Stores
October 3, 2024
Private label carbonated soft drink (CSD) volume declined -2.3% at US retail during the first six months of this year, according to BD data shown the Green Sheet with this story. While private label products make up...
PepsiCo launched a new single-serve electrolyte powder this week called Gatorade Hydration Booster that is billed as “all-day, always-on hydration.” The product enters a...
Co-founder Sees Broader Functional Platform for Olipop. Convenience Channel Next Stage to Prove ‘Big Tent’ Success
September 5, 2024
With gut health soda Olipop projecting $500 million in revenue this year, it’s no wonder the company has been the subject of takeover speculation, along with challenger Poppi. The premium functional brands, which promise to support digestive health with the inclusion of prebiotic fiber, have both notched growth rates in the +160% range in recent weeks, according to Nielsen data from Goldman Sachs. Both Olipop and Poppi position themselves as an alternative to traditional carbonated soft drinks, but at a much higher
US carbonated soft drink dollar sales grew +4.0% during the first half of 2024 as volume sales declined -1.1%, according to BD data. The result represented a slight improvement from the first quarter of this year, when dollar sales grew +3.3% and volume sales
CSD Priorities to Include Minicans, Flavors, Zero Sugar.
Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.
Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience