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Home » Topics » Sweetener

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Briefs: August 22, 2024

August 22, 2024
A collection of recent developments from around the industry to keep you up to speed...
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Noteworthy Launches: July 31, 2024

Bai, BLUwater, Celsius Cola, No Cap! Soda Pop
July 31, 2024

Keurig Dr Pepper’s repackaged and reformulated Bai is reaching store shelves now with the tagline, “It’s WonderWater.” The new formula adds electrolytes and zinc. The new taste is sweetened only with stevia for all flavors. The refreshed bottle body is made from 100% recycled content....


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Noteworthy Launches: July 16, 2024

July 16, 2024

A Rockstar branded vodka canned cocktail is available in Canada. Rockstar Vodka contains 6.9% alcohol by volume.


Coca-Cola’s BodyArmor brand and Dude Perfect have teamed up for a limited time summer flavor called Perfect Pop. BodyArmor is the official sports drink of Dude Perfect, a sports and comedy group that gained a wide following by posting videos of...


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Noteworthy Launches: June 20, 2024

Nixie, Canada Dry, Electrolit
June 20, 2024

Sparkling water brand Nixie has launched a line of organic zero sugar sodas sweetened with stevia. Flavors are Cola, Root Beer, and Ginger Ale. The drinks, packed in 12-oz standard cans, are available at...


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Lead

2023 All-Channel Results: LRB Dollars Rose. Volume Fell. Dr Pepper Edges Out Pepsi-Cola as No. 2 CSD Brand

Most Top-10 LRB Trademarks Posted Dollar Growth, Volume Decline
May 23, 2024

Liquid refreshment beverage sales across all US measured and unmeasured channels in 2023 grew +7.9% by...tables included:

Table 1: U.S. LRB Category Volume and Dollar Performance FY2023

Table 2: Top U.S.Carbonated Soft Drink (CSD) Brands* FY2023

Table 3: Top U.S. Liquid Refreshment Beverages (LRB) Trademarks* FY2023


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Opening Thoughts: April 17, 2024

April 17, 2024

In case you missed the April Fool’s Day fun this month, here’s a recap of some of the beverage gags that came across our desk and social media feeds:

7-Eleven — The convenience store chain announced a sparkling water flavor based on its signature roller grill hot dog. The drink promised the “mouthwatering experience” of a 7-Eleven hot dog, including the ketchup and mustard. The gag was used to pitch a very seltzer collaboration with Miracle Seltzer.

Poppi — Gut soda Poppi teased fans with a set of licensing deals with famous candy and snack brands: Ring Poppi, Poppi-tarts,


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Noteworthy Launches: April 4, 2024

April 4, 2024

PepsiCo and Lipton have launched a Pure Leaf Zero Sugar Sweet Tea nationally in the US. Sweetened with sucralose and acesulfame potassium, the ready-to-drink bottled tea contains no calories. The drink, packaged in an 18.5-oz single-serve carafe, will retail for $2.49 per bottle. It’s the first zero sugar tea produced in the US by the PepsiCo’s Lipton tea joint venture with Unilever. In an interview with BD, North America Pepsi Lipton Partnership GM Julie Raheja-Perera pointed out that...


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Territory Changes and Deals: April 4, 2024

April 4, 2024
Collection of key deals from around the industry so you don't miss a beat.. Read More
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Death-Dust.jpg

Powder Boom: Liquid Death Adds ‘Death Dust’ Electrolyte Sticks

Kraft Heinz Adds Functional and Mixer Lines to Crystal Light
February 20, 2024

Introductions of powdered single-serve water enhancers continue to roll in, with significant extensions this month coming from both a notable emerging brand and a well established brand. This week, fast-growing canned water maker Liquid Death...


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Noteworthy Launches: February 20, 2024

February 20, 2024

Talking Rain has launched a Starburst line of Sparkling Ice flavors based on the taffy-like candy. The flavors are Cherry, Lemon, Orange, and Strawberry and the drink is formulated to have a “creamy, candy mouthfeel,” according to Talking Rain...


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