Coca-Cola’s Powerade will reassert itself in the US this year with increased marketing and advertising spending, and two major product introductions. A new Powerade Power Water will go head-to-head with PepsiCo’s Propel fitness water for the first time since Propel’s introduction 20 years ago. Like Propel, the sugar-free electrolyte- and vitamin-enhanced Power Water will target lower-impact workout occasions or casual daily hydration. The second new product, Powerade Ultra, will focus on endurance workouts ranging from triathlons to body building...

Beverage incubator LA Libations has sold a 49% investment stake to Molson Coors. The brewer wants to diversify its beverage portfolio to include more non-alcoholic offerings as beer sales lag. Coca-Cola had a 25% stake in LA Libations before

On October 29, Coca-Cola, PepsiCo and Keurig Dr Pepper announced a joint US initiative organized by the American Beverage Association to reduce plastic waste from bottles. The program, called “Every Bottle Back,” will incorporate expertise from the World Wildlife Fund, the Recycling Partnership and Closed Loop Partners, according to the ABA. A key pillar of the initiative will be to reduce the use of new plastic for beverage packaging. Progress toward that goal will be measured with a tracking tool being developed by the World Wildlife Fund. BD wanted to know more about the tool, so we spoke to WWF Materials Lead Alix Grabowski.

During an Oct. 28 conference call with analysts, Femsa CEO Eduardo Padilla said the Mexico-based company remains interested in expanding into the US convenience store market. The company, which controls Latin American bottler Coca-Cola Femsa, also owns Oxxo, the largest chain of convenience stores in Mexico and Latin America with about 18,000 locations. Padilla’s comment was in response to

BD caught up with Celsius and A Shoc during the recent NACS show in Atlanta. Celsius CEO John Fieldly said the company has embarked on aggressive plans to...

Keurig Dr Pepper CEO Bob Gamgort closed the door for now on any move into the CBD beverage sector...

A snapshot of global beverage volume performance for Coca-Cola and PepsiCo ...

Monster Beverage recently surveyed media influencers and opinion leaders about their perceptions of the energy drink category. Monster followed up with a letter sharing some of the findings and rebutting "misconceptions"  ...