Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • Join our email list!
    • Leadership Team
    • A Message From the Editor & Publisher
    • Contact Us
  • Podcast
    • The Breeze Podcast
  • Fact Book
    • Fact Book 31st Edition
    • Download
    • Purchase Historical Fact Books
  • Newsletter
    • Subscribe
    • Renew
    • Newsletter Archive
    • Topic Browser
    • Newsletter For Your Entire Company
    • Newsletter For Your Team
  • Territory Maps
    • The Keurig Dr Pepper System
      • Purchase
      • Renew
      • Download
    • The Coke and Pepsi Systems
      • Purchase
      • Renew
      • Download
      • Purchase Historical System Books
  • Events
    • Future Smarts 2026
    • Past Events
      • Future Smarts 2025
      • Future Smarts 2024
      • Future Smarts 2023
      • Future Smarts 2022
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2026
    • Past Awards
      • Awards 2025
      • Awards 2024
      • Awards 2023
      • Awards 2022
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Ready To Connect?
    • Sponsor Showcase
Home » Topics » Latest Insights

Latest Insights
Latest Insights RSS Feed RSS

New Clean Alcohol Collective Seeks Ingredient Transparency

Booze Now Facing Same Ingredient, Label Pressures as Non-Alcohol Sector
July 8, 2026

Walk into any grocery store and you can flip over a can of soda or a bottle of iced tea and read the ingredients. Do the same with a can of beer or a spirit-based canned cocktail and you'll find no such list because...


Read More
Web-Cover.jpg

Margin Watch: Coke, Pepsi, Dr Pepper Bottlers Coping With Fuel Costs Amid Volatility

Margin Pressure Mounts for Distributors as Aluminum Pain Persists
July 8, 2026

A follow-up informal survey of US soda bottlers finds a cautiously improved mood on fuel costs and deepening concern about aluminum costs since an earlier survey in May. BD reached out to bottlers amid the elevated US inflation rate and the uncertainty of a war with Iran, which drove up global oil prices. Several operators across the Coca-Cola, PepsiCo, and Keurig Dr Pepper bottling systems now say...


Read More

Sports Drinks: Gatorade Restage Shows Early Signs of Success

Sports Drink Category at Retail Grows in Q1 as Volume, Dollars Rise [Green Sheet]
June 17, 2026
The US sports drink category grew at retail in the first quarter of 2026, with volume up +5.4% and dollar sales up +6.2%, according to BD data. PepsiCo portfolio grew volume at...
Read More

Soda Wars: Coca-Cola Held CSD Lead in 36 of 41 Major U.S. Markets in 2025

Trademark Dr Pepper Gained Share in 39 of 41 metros, Topping Pepsi in 11
June 17, 2026

Coca-Cola's US carbonated soft drink portfolio held the leading retail volume share last year in 36 of 41 metro markets tracked by BD. The data includes all major retail channels and does not include the fountain channel. Coke’s CSD portfolio made its largest gain in...


Read More
Crush-Cover.jpg

Sustainability: Arizona Bottler Nackard Pepsi Gets Creative With Customer Recycling Solution

Beyond Environment, Program Now a Competitive Advantage, Bottler Says
June 17, 2026

Nackard Pepsi, the Flagstaff-based beverage distributor that has served Northern Arizona for more than 80 years and three generations, has turned its empty return truck trips from the Grand Canyon into a recycling operation now serving roughly 40 customers across the region. The program has become a competitive advantage with accounts that have no other recycling option, particularly on the..


Read More

Briefs: Montana SNAP Soda Ban. Private Label Stalls. RBC's 10 Key Themes for CPG. KDP Trend Report. Goldman, Douglas Reunite Over Tea

June 4, 2026
A collection of recent developments from around the industry to keep you up to speed...
Read More

Coca-Cola Flagship Gains Ground in Q1 After Tough 2025 [Green Sheet]

Coke Portfolio Volume Up +2.7%, Dollars Up +8.0%
June 4, 2026

Trends for Coca-Cola’s carbonated soft drink portfolio and its flagship Coca-Cola at US retail improved during the first quarter of this year after a surprising pullback by Hispanic consumers last year. Coke’s CSD portfolio posted volume and dollar sales gains of...


Read More
Cover.jpg

Inside PepsiCo's 13-oz PET Affordability Strategy

Resealable C-store Bottle Launched for Pepsi, Dew in Select Markets
June 4, 2026

PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt.


Read More
Cover.jpg

U.S. Beverage Bottlers React to ‘Perfect Storm’ of Cost Pressures

Rising Aluminum and Fuel Expenses Squeeze Distributor Margins
May 15, 2026

Rising fuel and aluminum prices against the uncertainty of a war in Iran and the highest annual inflation rate since May 2023 have caused increasing angst among US beverage bottlers and distributors. BD informally surveyed executives across the Coca-Cola, PepsiCo, Keurig Dr Pepper, and independent beverage distribution systems during the past week to find out what cost and profit margin pressures they face now, and what additional pressure they expect. The bottlers also discussed concerns about the revenue side of their P&Ls as consumers look for ways to better afford high grocery and gas prices. During the first-quarter earnings cycle in recent weeks, Coke, PepsiCo, Keurig Dr Pepper, Celsius Holdings, and Monster Beverage all addressed current and anticipated commodity inflation pressure this year, while adding that the costs are mostly manageable so far. “We expect beverage companies will feel margin pressure in 2026, with likely pricing actions in 2027,” RBC Capital Markets Beverage Analyst Nik Modi wrote in a May 7 research note, citing higher costs for aluminum and fuel. Much of the pressure is falling on distributors who own and fuel the trucks that move beverages and buy the aluminum cans that drinks are packaged in. One bottler called it a “perfect storm” of cost pressures. The following is a summary of responses and key themes that emerged from more than a dozen discussions:


Read More

Celsius Holdings’ Plan for Acquired Rockstar Brand Takes Stage

Strategy Embraces Sector’s High-Octane Genesis and Rockstar’s ‘In-Your-Face’ Past
May 15, 2026

Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said...


Read More
Previous 1 2 3 4 5 6 7 8 9 … 67 68 Next

Popular Stories

  • Soda Wars: Coca-Cola Held CSD Lead in 36 of 41 Major U.S. Markets in 2025

  • Noteworthy Launches: Poppi Lemonade. Barron Trump's Sollos. Tom Brady's Good Nut. Sparkling Ice Guava Passionfuit.

The Breeze with Beverage Digest

An original podcast that brings you into the kinds of conversations that we have here every day at Beverage Digest.
Listen

Latest News

  • New Clean Alcohol Collective Seeks Ingredient Transparency

  • Web-Cover.jpg

    Margin Watch: Coke, Pepsi, Dr Pepper Bottlers Coping With Fuel Costs Amid Volatility

  • Sports Drinks: Gatorade Restage Shows Early Signs of Success

  • Soda Wars: Coca-Cola Held CSD Lead in 36 of 41 Major U.S. Markets in 2025

  • Crush-Cover.jpg

    Sustainability: Arizona Bottler Nackard Pepsi Gets Creative With Customer Recycling Solution

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2026 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media