Booze Now Facing Same Ingredient, Label Pressures as Non-Alcohol Sector
July 8, 2026
Walk into any grocery store and you can flip over a can of soda or a bottle of iced tea and read the ingredients. Do the same with a can of beer or a spirit-based canned cocktail and you'll find no such list because...
Margin Pressure Mounts for Distributors as Aluminum Pain Persists
July 8, 2026
A follow-up informal survey of US soda bottlers finds a cautiously improved mood on fuel costs and deepening concern about aluminum costs since an earlier survey in May. BD reached out to bottlers amid the elevated US inflation rate and the uncertainty of a war with Iran, which drove up global oil prices. Several operators across the Coca-Cola, PepsiCo, and Keurig Dr Pepper bottling systems now say...
Sports Drink Category at Retail Grows in Q1 as Volume, Dollars Rise [Green Sheet]
June 17, 2026
The US sports drink category grew at retail in the first quarter of 2026, with volume up +5.4% and dollar sales up +6.2%, according to BD data. PepsiCo portfolio grew volume at...
Trademark Dr Pepper Gained Share in 39 of 41 metros, Topping Pepsi in 11
June 17, 2026
Coca-Cola's US carbonated soft drink portfolio held the leading retail volume share last year in 36 of 41 metro markets tracked by BD. The data includes all major retail channels and does not include the fountain channel. Coke’s CSD portfolio made its largest gain in...
Beyond Environment, Program Now a Competitive Advantage, Bottler Says
June 17, 2026
Nackard Pepsi, the Flagstaff-based beverage distributor that has served Northern Arizona for more than 80 years and three generations, has turned its empty return truck trips from the Grand Canyon into a recycling operation now serving roughly 40 customers across the region. The program has become a competitive advantage with accounts that have no other recycling option, particularly on the..
Trends for Coca-Cola’s carbonated soft drink portfolio and its flagship Coca-Cola at US retail improved during the first quarter of this year after a surprising pullback by Hispanic consumers last year. Coke’s CSD portfolio posted volume and dollar sales gains of...
Resealable C-store Bottle Launched for Pepsi, Dew in Select Markets
June 4, 2026
PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt.
Rising Aluminum and Fuel Expenses Squeeze Distributor Margins
May 15, 2026
Rising fuel and aluminum prices against the uncertainty of a war in Iran and the highest annual inflation rate since May 2023 have caused increasing angst among US beverage bottlers and distributors. BD informally surveyed executives across the Coca-Cola, PepsiCo, Keurig Dr Pepper, and independent beverage distribution systems during the past week to find out what cost and profit margin pressures they face now, and what additional pressure they expect. The bottlers also discussed concerns about the revenue side of their P&Ls as consumers look for ways to better afford high grocery and gas prices. During the first-quarter earnings cycle in recent weeks, Coke, PepsiCo, Keurig Dr Pepper, Celsius Holdings, and Monster Beverage all addressed current and anticipated commodity inflation pressure this year, while adding that the costs are mostly manageable so far. “We expect beverage companies will feel margin pressure in 2026, with likely pricing actions in 2027,” RBC Capital Markets Beverage Analyst Nik Modi wrote in a May 7 research note, citing higher costs for aluminum and fuel. Much of the pressure is falling on distributors who own and fuel the trucks that move beverages and buy the aluminum cans that drinks are packaged in. One bottler called it a “perfect storm” of cost pressures. The following is a summary of responses and key themes that emerged from more than a dozen discussions:
Strategy Embraces Sector’s High-Octane Genesis and Rockstar’s ‘In-Your-Face’ Past
May 15, 2026
Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said...