Q&A With Niagara Senior Director of Logistics Niraj Jha
February 17, 2026
PepsiCo announced last month an initiative with German tech conglomerate Siemens and computer chip maker NVIDIA to create “digital twins” of manufacturing plants and warehouses. The goal is to use AI-backed digital simulation technology to figure out what physical changes to plants and warehouses would best improve speed, quality, and efficiency. According to Siemens, the technology tested in one US Gatorade plant increased throughput by +20% within three months. PepsiCo estimates it could reduce capital expenditures by -10% to -15% by “uncovering hidden capacity and validating investments in a virtual environment” before construction. “This allows the company to optimize existing assets rather than investing in costly new construction,” Siemens said in a blog post about the PepsiCo partnership. BD wanted to understand how digital twins work, so we turned to Niraj Jha, who is the senior director of logistics at Niagara Bottling. His work is focused on how data, automation, and AI are reshaping beverage supply chains. Jha’s team leads large-scale optimization initiatives across Niagara’s national network. Jha has been an outspoken proponent of AI technology in manufacturing and distribution. The following interview has been condensed and edited for clarity:
Energy Drink Brands Take Six Slots in Top-10 Non-alcohol Ranking for 2025
February 4, 2026
Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...
SNAP Shoppers Would Seek Lower Priced Channels for Sweetened Beverages Under Bans
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During a recent trip to see family in Louisville, Kentucky, I saw firsthand the rapid rise of drive-thru-only coffee shops.
Cruising around the suburb where I spent many summers as a kid, I ran across a 7 Brew and a Scooter's within a half-mile of each other.
Since my last visit several years ago, 7 Brew has opened at least 10 locations and Scooter's at least eight in Louisville. Yet another fast-growing drive-thru chain, Dutch Bros, started moving into the city just last year.
Recommendations Target Non-Nutritive Sweeteners and Added Sugar
January 14, 2026
The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis.
UPFs, Soda Taxes, SNAP Bans, Natural Colors, GRAS Reform, Plastic Waste, More
Shares Thoughts on Federal Mid-Term Elections
It’s been a “challenging” regulatory year for the beverage industry, American Beverage President and CEO Kevin Keane reminded participants during Beverage Digest’s Future Smarts conference in New York on Dec. 15. A new U.S. president and a new Congress brought new
Technology Boosts Coke’s Marketing Effectiveness Up to +300%
December 22, 2025
Technology Boosts Coke’s Marketing Effectiveness Up to +300%
Keurig Dr Pepper Hires from Oracle, Google
Brand AI Agents Assist KDP Marketers on Packaging, Advertising, Sales
Beverage Digest hosted on-stage conversations with the global CMOs of both Coca-Cola and Keurig Dr Pepper during its Future Smarts conference in New York on Dec. 15. The thrust of the discussion centered on digital technology — including artificial intelligence — in marketing operations, data-driven...
PepsiCo Beverages US CEO Ram Krishnan participated in on-stage discussion at Beverage Digest’s Future Smarts Conference in New York on Dec. 15. That morning, the company announced the promotion of Krishnan to CEO of PepsiCo North America, where he will oversee food and beverage operations starting ...
Coke Names Henrique Braun Next CEO to Succeed James Quincey in March
December 10, 2025
Coca-Cola just announced that EVP and COO Henrique Braun will be the company’s next CEO beginning March 31 of next year. He succeeds Chairman and CEO James Quincey, who will become executive chairman after nine years as CEO. Braun will also become...