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Home » Topics » Latest Insights

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Turning Knobs: How AI-Driven ‘Digital Twins’ Help CPG Companies Prepare for Disruption

Q&A With Niagara Senior Director of Logistics Niraj Jha
February 17, 2026

PepsiCo announced last month an initiative with German tech conglomerate Siemens and computer chip maker NVIDIA to create “digital twins” of manufacturing plants and warehouses. The goal is to use AI-backed digital simulation technology to figure out what physical changes to plants and warehouses would best improve speed, quality, and efficiency. According to Siemens, the technology tested in one US Gatorade plant increased throughput by +20% within three months. PepsiCo estimates it could reduce capital expenditures by -10% to -15% by “uncovering hidden capacity and validating investments in a virtual environment” before construction. “This allows the company to optimize existing assets rather than investing in costly new construction,” Siemens said in a blog post about the PepsiCo partnership. BD wanted to understand how digital twins work, so we turned to Niraj Jha, who is the senior director of logistics at Niagara Bottling. His work is focused on how data, automation, and AI are reshaping beverage supply chains. Jha’s team leads large-scale optimization initiatives across Niagara’s national network. Jha has been an outspoken proponent of AI technology in manufacturing and distribution. The following interview has been condensed and edited for clarity:


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Elliott’s PepsiCo Investment Pays Despite Refranchising Snub

PepsiCo CEO Sticks to Script on ‘Small’ Refranchising Deals
February 17, 2026

2025 CSD Category and Brand Performance at US Retail: Green Sheet

PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ...


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Report: Red Bull, Coke, Gamer Supps Top Influencer Marketing ROI Leaderboard

Energy Drink Brands Take Six Slots in Top-10 Non-alcohol Ranking for 2025
February 4, 2026

Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...


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SNAP Consumers Would Scale Back Under State Soda and Energy Drink Restrictions, RBC Survey Finds

SNAP Shoppers Would Seek Lower Priced Channels for Sweetened Beverages Under Bans
February 4, 2026

More than 70% of SNAP consumers would scale back consumption of carbonated soft drinks and energy drinks if they couldn’t use their benefits to pay for the products, according to research by RBC Capital Markets using Numerator data. The finding...


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Opening Thoughts: Drive-Thru-Only Coffee and Coke's Costa Dilemma

February 4, 2026

During a recent trip to see family in Louisville, Kentucky, I saw firsthand the rapid rise of drive-thru-only coffee shops.

Cruising around the suburb where I spent many summers as a kid, I ran across a 7 Brew and a Scooter's within a half-mile of each other.

Since my last visit several years ago, 7 Brew has opened at least 10 locations and Scooter's at least eight in Louisville. Yet another fast-growing drive-thru chain, Dutch Bros, started moving into the city just last year.

This is a familiar suburban trend across...


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MAHA's Sugar Crash: Revamped U.S. Dietary Guidelines Get Harder for Beverages

Recommendations Target Non-Nutritive Sweeteners and Added Sugar
January 14, 2026

The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis.


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FS25: American Beverage CEO Keane Unpacks ‘Challenging’ Policy Year

Industry Response: ‘We Play Offense’
December 22, 2025

UPFs, Soda Taxes, SNAP Bans, Natural Colors, GRAS Reform, Plastic Waste, More

Shares Thoughts on Federal Mid-Term Elections

It’s been a “challenging” regulatory year for the beverage industry, American Beverage President and CEO Kevin Keane reminded participants during Beverage Digest’s Future Smarts conference in New York on Dec. 15. A new U.S. president and a new Congress brought new


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FS25: Coke, Keurig Dr Pepper CMOs Break Down Technology Drivers

Technology Boosts Coke’s Marketing Effectiveness Up to +300%
December 22, 2025

Technology Boosts Coke’s Marketing Effectiveness Up to +300%

Keurig Dr Pepper Hires from Oracle, Google

Brand AI Agents Assist KDP Marketers on Packaging, Advertising, Sales

Beverage Digest hosted on-stage conversations with the global CMOs of both Coca-Cola and Keurig Dr Pepper during its Future Smarts conference in New York on Dec. 15. The thrust of the discussion centered on digital technology — including artificial intelligence — in marketing operations, data-driven...


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FS25: PepsiCo U.S. Beverages CEO Krishnan Goes Deep on Turnaround Strategy

Says Pepsi Best With ‘Challenger Mindset’
December 22, 2025
PepsiCo Beverages US CEO Ram Krishnan participated in on-stage discussion at Beverage Digest’s Future Smarts Conference in New York on Dec. 15. That morning, the company announced the promotion of Krishnan to CEO of PepsiCo North America, where he will oversee food and beverage operations starting ...
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Coca-Cola Announces Braun as Next CEO

Coke Names Henrique Braun Next CEO to Succeed James Quincey in March
December 10, 2025

Coca-Cola just announced that EVP and COO Henrique Braun will be the company’s next CEO beginning March 31 of next year. He succeeds Chairman and CEO James Quincey, who will become executive chairman after nine years as CEO. Braun will also become...


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