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Home » Topics » Latest Insights

Latest Insights
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Modern Soda: New Pepsi Prebiotic Cola Has Industry Talking

Coke, KDP Execs Respond to Growing Consumer Interest in Category
August 6, 2025

PepsiCo’s July announcement that it will launch a Pepsi Prebiotic Cola this fall drew responses about prebiotic sodas from executives at both Coca-Cola and Keurig Dr Pepper during the companies’ earnings conference calls that followed. “Given its...


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Pepsi to Introduce Prebiotic Cola

Fall Online Launch Planned. Retail to Follow Next Year. Drink Promises Pepsi Flavor With No Artificial Sweetener, 30 Calories
July 21, 2025

Later today, PepsiCo will announce the launch of a Pepsi Prebiotic Cola this fall that includes 5g of sugar, 30 calories, no artificial sweeteners, and 3g of prebiotic fiber. The drink is sweetened with cane sugar and a proprietary blend of stevia, according to the company. The drink will come in Original Cola and Cherry Vanilla flavors. In an interview with ...


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Pricing Watch: July 4 CSD Deals Suggest Tapered Promotional Activity

BD Informally Surveys Three Retail Chains for Deal Activity
July 15, 2025

Plus, Latest U.S. Retail Data Shows CSD Pricing Accelerated

Fourth of July promotional activity for carbonated soft drinks appeared...


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Emerging Category: Hemp Beverage Expo Highlights THC Green Rush, Risks, Opposition

Entrepreneurs Thread Regulatory Needle, Seek Strength in Numbers
July 15, 2025

New Congressional Scrutiny Threatens Burgeoning Consumer-Driven Category...

BD attended the second annual Hemp Beverage Expo hosted last week in Atlanta by the Hemp Beverage Alliance. The event was dedicated to beverages such as “seltzers, sodas, mocktails, coffees, teas and other drinks that contain an infusion of hemp-derived cannabinoids.” The cannabinoid at the center of


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Protein Shake Category Powers on. Fairlife Only ‘Scratched the Surface,' Exec Says

RTD Coffee Category Slides. KDP-Distributed Chobani Up. Starbucks Down RTD Tea Performance Slides as Category Leaders Drag
July 15, 2025

The ready-to-drink protein shake category continued to post booming growth rates at US retail during the first quarter of this year, according to BD data. As shown in the Green Sheet with this story, volume sales...


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40 Years Ago, Coke 'Blinked'

Two Announcements that Shocked the World
July 2, 2025

BD Founder Recalls Reporting ’Boldest’ Move After Face-to-Face With Goizueta, Keough

Plus: Read BD’s 1985 New Coke, Coke Classic Coverage

Next Friday, July 11, will mark 40 years since Coca-Cola shocked the world for the second time in three months by bringing back its original Coca-Cola formula, which the company renamed Coca-Cola Classic. The first...


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Keurig Dr Pepper Can Terminate Distribution Deal With Reyes, Texas Judge Rules

Plus: KDP Terminates Reyes Contract in Great Lakes. Seeks Court Validation
July 2, 2025

Reyes Coca-Cola Bottling Now Faces Possible Full Exit From Dr Pepper Business

Keurig Dr Pepper’s termination of a Dr Pepper distribution agreement with Reyes Coca-Cola Bottling, without cause, for parts of California and Nevada is valid, a Texas judge has ruled. The termination will...


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Sources: PepsiCo Considers Concentrate Price Hike to Offset Tariff Impact

Independent Bottlers Push Back
June 18, 2025

PepsiCo is considering raising carbonated soft drink concentrate prices to independent bottlers by as much as 10% later this year to help offset higher costs, including from tariffs, BD has learned. In April, the...


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At Retail: Sports Drink Category Decline Persisted in First Quarter

Rapid Hydrators Electrolit, Gatorlyte, Flash I.V. Grew
June 18, 2025

Prime Hydration Decline Deepened. BodyArmor Decline Decelerated

Green Sheets: Sports Drinks, Sparkling Water, Bottled Water

The US sports drink category at retail declined during the first quarter of this year as Prime Hydration continued


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What's Next: PepsiCo US Beverages CEO Krishnan Details Plans for Poppi

Strategy for Newly Acquired Gut Soda Pioneer is to ’Let Poppi Be Poppi’
June 18, 2025

PepsiCo is now integrating pioneering gut soda Poppi into its portfolio following the closing of a $1.95 billion acquisition last month. PepsiCo will need to hit the ground running to fend off competition from another...


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