Meanwhile, PepsiCo’s Muscle Milk Refocuses Within Growing Category.

Bernstein Analyst Callum Elliot recently dug into Coca-Cola’s Fairlife dairy business as it generates billions of dollars in earnings charges from earn outs related to...

Green Sheet: 1H Sports Drinks, Bottled Water, and Sparkling Water Retail Performance.

After a trailblazing 2023, influencer-driven sports drink Prime Hydration has moved into a sales decline at US retail for the

Critical Convenience Channel Underperforms Category.

US carbonated soft drink dollar sales grew +4.0% during the first half of 2024 as volume sales declined -1.1%, according to BD data. The result represented a slight improvement from the first quarter of this year, when dollar sales grew +3.3% and volume sales

Danone grew ready-to-drink coffee volume sales during the first quarter of this year by +7.2%, taking an additional +3.2 share points in the category. The result was driven by STōK, which aired...

Sports Drink Category Lackluster on Weak Gatorade, BodyArmor Performance.

Prime Hydration Rocket Ship Slows.

Sparkling Water Performance Strong, as Sparkling Ice, LaCroix, Polar Add Volume.

Category Green Sheets: CSDs, Energy, Sports, Water (Sparkling, Plain, Enhanced)

Carbonated soft drink (CSD) volume at US retail declined -1.5% during the first quarter of 2024, which was less than

US retail dollar sales for protein shakes jumped +17% last year, helped by growth from Coca-Cola’s Fairlife Core Power and PepsiCo’s Muscle Milk, according to BD data. As shown in the Green Sheet with this story, the category also grew by volume. The category, traditionally...

A recent report from market research firm Circana shows key non-alcoholic beverage categories including carbonated soft drinks and water have gained dollar share of overall packaged beverage sales in the U.S. Alcohol categories such as beer and spirits have lost share. In 2023, carbonated soft drinks reached a 17.2 share of the U.S. retail market, up from...