Rapid Hydration Remains Growth Engine. Prime Leaves Hole

The US sports drink category at retail has shown no signs of a rebound in 2025 following declines both in 2024 and during the first quarter of this year, according to BD data. For the first half of 2025, sports drink sales...

Increase Intended to Mitigate Concentrate and Aluminum Tariffs, Other Costs

Green Sheet: CSD Category Posts First-Half 2025 Gains at Retail

PepsiCo will increase carbonated soft drink concentrate prices, BD has learned. Wholesale prices for finished CSDs, which are...

Lower Drinking Rates Opportunity for Non-Alcohol Producers?

A new Gallup Poll found that the proportion of US adults who consume alcohol — 54% — reached the lowest point since the survey was started in 1939, according to a...

Plus, Latest U.S. Retail Data Shows CSD Pricing Accelerated

Fourth of July promotional activity for carbonated soft drinks appeared...

The ready-to-drink protein shake category continued to post booming growth rates at US retail during the first quarter of this year, according to BD data. As shown in the Green Sheet with this story, volume sales...

We thought we’d have some fun in today’s newsletter reminiscing about the 40th anniversary of Coca-Cola’s dramatic reversal of the New Coke formula change in 1985. Check out the story on page 11. Beverage Digest Founder Jesse Meyers writes about a meeting in Rye Brook, New York with Coke legends Roberto Goizueta and Donald Keough, where the executives confirmed the top-secret New Coke project. You can also read (and see) Beverage Digest’s original reports on the New Coke launch and the company’s reversal less than three months later.

The New Coke episode came during...