Discards ‘Rise’ in Name After Trademark Challenge by Rise Brewing
November 17, 2021
PepsiCo has changed the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the company, PepsiCo confirmed to BD first last week. The new name will be Mtn Dew Energy, which drops the word ...
Category Leaders Employ Varying Pricing Strategies to Grow This Year
November 2, 2021
The top-3 US energy drink leaders all posted double-digit growth rates that outpaced the category this year while employing disparate pricing strategies, according to BD data (see table). Red Bull grew ...
Sugarless Sports, Energy Drink Options Helped Accelerate Progress
November 2, 2021
Growth in low- and no-calorie carbonated soft drinks (CSDs), sports drinks, and energy drinks in recent years has accelerated a decline in beverage calories consumed by Americans, according to ...
Hemp Rockstar, Plant-Based Starbucks Energy, Snapple Elements Reboot
October 12, 2021
This year’s NACS trade show in Chicago offered an early glimpse at innovation being sold into US convenience channel retailers for 2022. This story includes a BD slideshow of products featured at the show by Coca-Cola, PepsiCo, Keurig Dr Pepper, and Monster. Below are select highlights based on details provided by the companies and NACS....
Rockstar, Monster Post Share Losses in 1h 2021. Red Bull, Bang, Celsius Gain
September 16, 2021
PepsiCo’s US energy drink strategy, centered largely on Rockstar, lost ground at retail during the first half of this year. As shown in the table with this story, Rockstar Energy posted ...
At Chicago Jewel Osco, Coke, Pepsi 12-packs 21% Higher than in 2017
September 16, 2021
BD reviewed supermarket weekly discount ads at select stores scattered around the country to identify promotional pricing for carbonated soft drinks and other beverages during the Labor Day holiday. The circulars included holiday weekend, Sept. 3-6. In most cases, carbonated soft drink pricing was ...