Company Shares 2022 Marketing, Product Innovation for North America
July 29, 2021
Riding a wave of increased investment and momentum, PepsiCo’s North American bottling system convened in June to discuss marketing and distribution plans for 2022. Bottling executives from the independent Pepsi system and company-owned operations attended the virtual meeting. Despite supply issues in the aftermath of the COVID-19 pandemic, the mood was upbeat, representing an optimism unmatched in recent years, sources told BD. This story is based on information from people who attended the meeting. This year...
Keurig Dr Pepper made the latest in a string of territory changes that executives have said will improve distribution performance and efficiency for the company’s ready-to-drink portfolio. As of mid-June...
Brand Breaks Top 10 at Retail. Distributor in Goldman Sachs Survey Predicts No. 3
June 23, 2021
Topo Chico Hard Seltzer, produced and marketed by Molson Coors under an agreement with Coca-Cola, continues to gain traction in the US despite a highly competitive market and signs of...
Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain, and vending. This report focuses on single-serve, direct-store- delivered (DSD) beverages. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.
Move May Open Space for Coca-Cola With Coffee ‘Pleasant Surprise’
May 25, 2021
On May 14, BD broke news of Coke’s decision to discontinue Coca-Cola Energy in the US and Canada by the end of this year. The cola-flavored energy drink didn’t perform as expected in the US after its debut a year and a half ago, just ahead of the Covid-19 pandemic. Mass...