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Gatorade Chief O’Brien Sees G Zero as Platform For Broader Functionality

Plus, Expectations Coming Out of Pandemic. Gatorlyte Launch Details.
May 25, 2021

PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform. “I do think there is future functionality we can do with G Zero,” Gatorade SVP and General Manager Brett O’Brien said in a recent interview...


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Q&A: Nuun CEO Sees Function, Ecommerce as Keys To $250M Sales Target

Consumer Interest in Single-Serve Beverage Mixes on The Rise
April 30, 2021

Consumer Interest in Single-Serve Beverage Mixes on The Rise. “The pandemic accelerated this whole idea of ‘enhance my water.’” One brand that stands to gain from an increasing and potentially disruptive consumer acceptance of single-serve beverage mixes is Nuun (pronounced Noon). The 16-year-old hydration brand is among a number of just-add-water mixes that have translated functionality to a powdered domain previously focused more on lemonade, punch and tea. Growth for single-serve beverage mixes will be driven by:


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Progress in Away-From-Home Consumption Key for Coke, PepsiCo

Companies Confident in Pricing Strength Amid Commodity Inflation
April 20, 2021

Progress in Away-From-Home Consumption Key for Coke, PepsiCo Companies Confident in Pricing Strength Amid Commodity Inflation. On April 15, PepsiCo reported first-quarter earnings results, followed by Coca-Cola yesterday. Both reports were complicated in various ways by the lapping of pandemic pantry loading last year. The companies are now...


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Briefs: April 1, 2021

April 1, 2021

This Spring, LaCroix will launch three new flavors – Beach Plum, Black Razzberry, and Guava Sao Paolo.

PepsiCo launched a number of products in March, including Pepsi Mango. The variant is...


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Sports Drinks Sprint

Two-Horse Race Now Frenzy of Competition
March 3, 2021
Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
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