Major US non-carbonated beverage categories generated higher pricing at retail during the first nine months of 2022, which lead to dollar gains in all categories tracked by BD. While volume fell for all categories except plain bottled water, the declines did not show accelerated erosion compared to the six-month trend. Sports drinks and plain bottled...
Bang Energy, whose parent company has filed for bankruptcy protection, announced today that it will expand to the UK and Ireland. Meanwhile, the brand told retailers and distributors last week that the words “Fuel Your Destiny” will replace “Super Creatine” at the top center of the brand’s
Category Challenger to Evolve From ‘Great Product to a Lifestyle Brand’
September 7, 2022
Pisa Pharmaceuticals has hired former Red Bull marketer Christian Patiño Webb as CEO of the company’s Electrolit “instant hydration” business globally. He will be based in Houston and report to Pisa’s board of directors. His background in the consumer packaged goods industry includes...
BlueTriton’s Pure Life Overshadowed by Regional Water Brands. BodyArmor Bucks Pricing Trend. Pricing growth accelerated during the first quarter of 2022 for all major non- carbonated beverage categories tracked by BD, as shown in the table below. Plain bottled water, flavored and enhanced waters, and sports drink all posted volume and dollar sales growth. Pricing gains for ready-to-drink tea and juice drinks were enough to offset declining volume in those categories...
Which of these are not true?
1. Tropicana offered a cereal made to be eaten with orange juice.
2. Gatorade applied for a trademark for a virtual beverage.
3. Coke Zero Sugar launched a flavor called Byte that it says tastes like a computer pixel.