PepsiCo has collaborated with Boston Beer to develop an alcoholic product called Hard Mtn Dew to be launched in the US early next year, the companies announced Tuesday. It’s believed to be the company’s first foray into alcohol. The flavored malt beverage (FMB) will contain...

Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System

PepsiCo has collaborated with Boston Beer to develop an alcoholic product called...

Topo Chico Hard Seltzer, produced and marketed by Molson Coors under an agreement with Coca-Cola, continues to gain traction in the US despite a highly competitive market and signs of...

Iris Nova made a name for itself selling ready-to-drink functional lemon water by text message in a process founder Zak Normandin called “conversational commerce.” The company attracted the attention of Coca-Cola, which made a minority investment two and a half years ago. Normandin later added other owned and outside non-alcoholic brands to Iris Nova’s direct-to-consumer platform, which had begun with Dirty Lemon. Now he has his sights set on the alcohol beverage business, Normandin told BD in a recent interview.

Last week, both Coca-Cola and PepsiCo reported fourth quarter earnings results, and executives offered commentary on expectations for 2021. While both companies expect improvement in consumer...