Plus, Brewer Signs Deal to Distribute Coca-Cola Topo Chico Hard Seltzer
September 24, 2020
Late last year, Molson Coors replaced “Brewery” with “Beverage” in the company’s name as it looked to expand beyond alcohol “to other growth adjacencies.” Eleven months later, the company has taken the first product-related steps...Includes an infographic illustrating Molson Coors’ emerging non-alcoholic beverage activity. (PLUS: Story updated 10/1/20 with developments since original publication.)
Molson Coors Beverage Company announced its first slate of non-alcoholic beverage launches since changing its name late last year to replace “Brewing.” Get this news, plus a fast-paced collection of news from around the industry, both in the US and abroad.
BD spoke with Keurig Dr Pepper Chief Commercial Officer Derek Hopkins about a long-term national agreement to distribute Polar Seltzer sparkling waters in the US, and more...
Coca-Cola has confirmed plans to test a hard seltzer this year under the company’s Topo Chico brand. The beverage will be Coca-Cola’s first entry into the fast-growing hard seltzer market, and it comes on the heels of a successful launch last year of a ready-to-drink alcohol product in Japan...
COKE 2Q RESULTS. On July 21, Coca-Cola reported second-quarter results that were heavily impacted by the COVID-19 global pandemic. Organic revenue declined...
Coca-Cola has responded to the COVID-19 crisis with a touchless update to the company’s Freestyle fountain. Consumers can choose to scan a QR code with their smartphone camera and use their own phone screen to select and pour a beverage while bypassing the Freestyle’s touchscreen...
Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...