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Q&A: Coke United CEO John Sherman

Wide-Ranging Interview Covers Distribution Complexity, "Significant' Planned Production Investment, E-Commerce and More
February 7, 2020

Late last year, Coca-Cola Bottling United opened a new $86 million sales and distribution center in the metro Atlanta town of Union City, just south of Coca-Cola headquarters. The 456,000-sq-ft facility serves 10,000 retail customers in metro Atlanta, covering 2.8 million consumers. As many as 750 employees will manage the warehousing, picking and delivery of 36 million beverage cases per year. Manual order picking has been converted to an automated process built by System Logistics. Marketed as “Vertique,” the system is “an organized, more ergonomic and efficient sequential operation, with less stress on associates and not as labor intensive,” according to Coke United (click HERE for a video of the system). The Union City facility is among a series of investments by Coke United to modernize its distribution system since acquiring new territory, including Coke’s flagship metro Atlanta market in 2017. Last month, Coke United broke ground for construction of a $60 million, 300,000-sq-ft warehouse and sales center in the South Georgia town of Tifton, about an hour’s drive from the Georgia-Florida line. The facility will consolidate inventory from eight older and smaller facilities into a single automated order picking location when it opens by the end of 2021. Birmingham, Alabama-based Coke United, with franchise roots dating back to 1902, covers territory in Alabama, Florida, Georgia, Louisiana, Mississippi, and Tennessee. The company is Coca-Cola’s fourth largest US franchise bottler (after Coke Consolidated, Reyes Holdings and Arca’s Coke Southwest Beverages). United distributes 11% of Coca-Cola system bottle/can carbonated soft drink volume in US. Last week, Coke United CEO John Sherman and East Region VP Mike Succo joined officials at the new Union City center for a grand opening attended by Coca-Cola North America President Jim Dinkins. BD sat down for an interview with Sherman.

The following has been edited for clarity and space:


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FS19 Recap: PepsiCo CSO Simon Lowden

Says ‘Absolutely’ Could Support ‘Transparent’ Bottle Bill. On SodaStream US: ‘Just Grow It.’
December 17, 2019

In October, Simon Lowden was named PepsiCo’s first chief sustainability officer. The job made sense for Lowden, whose 23 years at PepsiCo has included leadership posts in food, beverage and international. Lowden’s most recent prior role was as president of PepsiCo Global Foods. Previous roles have included chief marketing officer for PepsiCo North America Beverages and before that PepsiCo International.

This story is a recap of highlights from his Future Smarts conference appearance Dec. 9 in New York.


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FS19 Recap: Coca-Cola CEO James Quincey

‘Never Say Never’ On Coke Brand Experiments, Non-Monster Energy Plays. Sees Coffee Growth. Says Femsa Relationship ‘Strong.’
December 17, 2019

Coke CEO James Quincey joined Future Smarts after a visit that morning to the New York Stock Exchange, where he and other executives celebrated Coca-Cola’s 100th anniversary as a public company by ringing the opening bell. Quincey now is in his third year as CEO of Coke. He was additionally named chairman of the board in April. Quincey joined Coke in 1996 and has spent the majority of his career in Latin America and then Europe before becoming COO under former CEO Muhtar Kent in August of 2015. Quincey’s focus as CEO has been to grow brand Coke while diversifying the company’s portfolio to everything from coffee drinks to plant-based offerings. Early this year, he closed on the acquisition of UK-based Costa Coffee, a chain of cafés stretching across Europe...

This story is a recap of highlights from his Future Smarts conference appearance Dec. 9 in New York.


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Briefs: August 29, 2019

August 29, 2019

A fast-paced collection of recent news from around the non-alcoholic beverage industry so you go into meetings prepared. Also a great way to feel the industry pulse...


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briefs

Briefs: July 30, 2019

July 30, 2019

A fast-paced collection of recent news from around the non-alcoholic beverage industry so you go into meetings prepared. Also a great way to feel the industry pulse.


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Quincey

No Rush on Costa RTD in US, CEO Says

Plus, Coca-Cola Second-Quarter Earnings Highlights. CSD Volume Growth Helped by Coke Original and Zero
July 30, 2019

In an interview, Coca-Cola CEO James Quincey said the company is “not in a rush” to bring its new Costa ready-to-drink coffee to the US given the lack of awareness for the Costa brand in this market. “Our focus will be...


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Briefs: June 28, 2019

June 28, 2019

A fast-paced collection of recent news from around the non-alcoholic beverage industry so you go into meetings prepared. Also a great way to feel the industry pulse.


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plnt

Q&A: PLNT Blend Co-Founder Dave Holmes.

SpikedSeltzer creator turns to CBD beverage market. Wants "bad actors" taken out by FDA. Advocates regulatory framework.
June 28, 2019

Dave Holmes created an alcohol beverage category by founding and developing SpikedSeltzer, which he sold to Anheuser-Busch in 2016. Now his ambition is focused on the burgeoning hemp-based CBD...


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Briefs: March 15, 2019

March 15, 2019

A collection of recent news items to keep you up to speed on the heartbeat of the non-alcoholic beverage industry.


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Dave Katz Large

Q&A: Coca-Cola Consolidated COO Dave Katz

One Year After Refranchising, What’s Next for Coke’s Largest U.S. Bottler? Katz Sees Complexity Management, Segmentation Among Keys to Growth
March 15, 2019

Last August, Coca-Cola Bottling Co. Consolidated named Dave Katz president and COO. He spent 25 years preparing for the role. BD spoke to Katz about refranchising, competition with a reorganized PepsiCo beverages unit, methods to fuel revenue growth and even CBD.


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