PepsiCo’s emphasis on a broader array of fitness-minded consumers appears to be paying off for Muscle Milk, which PepsiCo acquired in early 2019. The brand grew by about +15% in 2021, compared to...

A collection of recent developments from around the industry to keep you up to speed...

A collection of key deals from around the industry so you don't miss a beat...

The plain bottled water, enhanced water, and sports drinks categories all posted volume, dollar and pricing gains at US retail in 2021 as the global pandemic continued to spur at-home consumption. Pricing in all non-carb retail categories tracked by BD posted accelerated growth for the full year, compared to the first-nine months of 2021. The higher pricing was triggered in part by escalating input costs for beverage makers, who took pricing actions to protect or recover profit margins. The table provides a snapshot of the non-carb categories tracked by BD for the full-year 2021. The Green Sheet on the following page provides further detail.

This week’s issue covers important discussions swirling within the US bottling systems for Coca-Cola and PepsiCo. One story relates to Coke’s new alcohol beverage strategy (pg. 6). The other involves to PepsiCo’s distribution strategy for Gatorade (pg. 2). Make sure not to miss them. Separately, recent product launches including Coca-Cola Starlight (pg. 15) and Nitro Pepsi (pg. 16) got me thinking about how important it is for snack and beverage brands to reach young consumers. As a beverage writer, I am fortunate to have a built-in focus group...

A collection of recent developments from around the industry to keep you up to speed...