Amid Celsius Speculation, PepsiCo Leaders Open to Energy Distribution Deals. But ‘Not Urgent.’
July 15, 2022
Some independent Pepsi bottlers in the US may be unable to distribute Bang Energy for Vital Pharmaceuticals (VPX) following PepsiCo’s and VPX’s decision to sever ties by the end of this year. Bottlers...
Offers View on Small Health-Oriented Brands at Coke
June 23, 2022
As Honest co-founder Seth Goldman races to get his new ready-to-drink tea to market in the aftermath of Coca-Cola’s decision to discontinue Honest tea, there is one thing he is sure of for now. He won’t try to build a...
BlueTriton’s Pure Life Overshadowed by Regional Water Brands. BodyArmor Bucks Pricing Trend. Pricing growth accelerated during the first quarter of 2022 for all major non- carbonated beverage categories tracked by BD, as shown in the table below. Plain bottled water, flavored and enhanced waters, and sports drink all posted volume and dollar sales growth. Pricing gains for ready-to-drink tea and juice drinks were enough to offset declining volume in those categories...
I’m a skeptic when it comes to non-alcoholic craft beers, spirits, and wines. How big can this market get without the functional benefits of alcohol, especially when sold at about the same price?
I recently posed the question to Athletic Brewing Co-founder and CEO Bill Shufelt during a panel I moderated for Credit Suisse in New York. His non-alcoholic beer brand has raised more than $70 million since launching in 2018 and accounts for almost half of the still-small US non-alcoholic beer market. Shufelt told me that most of his consumers don’t shun alcohol. Sometimes they just need a break and they like beer. He sees lots