The former CEO of Celsius and a former Coca-Cola veteran have partnered to launch what they say is a “rapid alcohol detoxification” beverage called Unbuzzd, as the market for hangover remedy drinks moves beyond mere...
Soccer star Lionel Messi and Mark Anthony Brands, maker of White Claw Hard Seltzer, have unveiled a new “hydration beverage” that Messi previously teased to his 502 million Instagram followers. Más+ by Messi is billed as a “a next-generation...
Executives Responding to Weakness Among Lower-Income Consumers
May 8, 2024
Coca-Cola Writes Down Value of BodyArmor as Fairlife Soars.
PepsiCo: Away-From-Home Outpaced At-Home Sales in First-Quarter.
Monster’s Sacks May Leave CEO Post in 2025. U.S. Price Hike Announced.
Consumer resilience was the theme from Coca-Cola, PepsiCo, and Keurig Dr Pepper executives for the US market during their first-quarter earnings reports. That’s despite two years of persistent grocery...
As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...
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