The Beast Unleashed Alcohol Offering to Walk Careful Line, CEO Makes Clear

Monster Beverage executives announced they will use a new in-house non-alcoholic beverage incubator called Monarchy to distribute brands that aren’t yet large enough for partner Coca-Cola’s direct store delivery system. Monarchy will be operated out of...

A collection of key deals from around the industry so you don't miss a beat...

Keurig Dr Pepper followed its surprise $50 million November investment in
 Athletic Brewing with a far larger deal in December – an $863 million investment in C4 performance energy drink maker Nutrabolt. KDP also becomes Nutrabolt’s long-term sales and distribution partner. While ready-to-drink C4 ...

Bang Energy, whose parent company has filed for bankruptcy protection, announced today that it will expand to the UK and Ireland. Meanwhile, the brand told retailers and distributors last week that the words “Fuel Your Destiny” will replace “Super Creatine” at the top center of the brand’s

A collection of recent developments from around the industry to keep you up to speed...

A collection of key deals from around the industry so you don't miss a beat...

When John Fieldly stepped into Celsius as CFO in 2012, things weren’t going well. He recalls being kicked out of Costco, which was responsible for about 60% of sales. The same thing happened at retailers including Walgreens, CVS, and Harris Teeter. The velocities just weren’t there for what was then a “negative calorie drink” that promised...