Functional - Articles - Page 7

Sports Drink Challengers Take Share From Category Leaders

Defense Will Require Innovation, Agility. Meanwhile, Model Behind Prime Hydration Confounds Industry Leaders

August 30, 2023

PepsiCo and Coca-Cola, the country’s No. 1 and No. 2 sports drink makers, face challenges on two fronts. On one side sits Electrolit, which has taken share by appealing to consumer desire for greater functionality and by embracing Hispanic consumers. On the other side sits Prime Hydration, which rose to...

Noteworthy Product Launches: August 9, 2023

August 9, 2023

Liquid I.V. is preparing to launch a “For Kids” version of its powdered hydration multiplier, the company told BD. The electrolyte product, intended for children aged one to 12, will become available on Aug. 23. Flavors are...

Bang's Second Act: Monster, Coke Bottlers Ready to Rejuvenate Deflated Energy Brand

Monster to Slim Bang Portfolio, Broaden Manufacturing Range

August 9, 2023

On July 31, Monster Beverage completed its $362 million acquisition of bankrupt Bang Energy owner Vital Pharmaceuticals (VPX). Last week, Monster confirmed that Coca-Cola and its bottlers will distribute Bang globally, with a US rollout to begin this quarter. “As a result, there will be a

Noteworthy Product Launches: July 25, 2023

July 25, 2023

Media personality and author Jay Shetty and his YouTuber wife Radhi Devlukia-Shetty have launched an adaptogenic, zero sugar sparkling tea brand called Juni in four flavors: Raspberry, Lemon Green Tea, Peach Green Tea, and Tropical Green Tea....