Discards ‘Rise’ in Name After Trademark Challenge by Rise Brewing
November 17, 2021
PepsiCo has changed the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the company, PepsiCo confirmed to BD first last week. The new name will be Mtn Dew Energy, which drops the word ...
With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...