Bang Energy owner Vital Pharmaceuticals (VPX) filed for bankruptcy protection in Florida on Monday, Oct. 10. According to a court filing, VPX's top 30 non-insider, unsecured creditors are owed more than $700 million. Some of the creditors' claims are under dispute by VPX or in litigation. According to the court document (available here), VPX's creditors include:
The beverage industry is full of niche and regional brands that find ways to remain relevant as consumer trends come and go. We drop into two such brands today – Jel Sert and Ale-8-One. Each has a century of history that started with determined founders.
Jel Sert began life in 1926 making instant gelatin desserts. Founders Charles and Lillian Wegner created the product using...
Amid Celsius Speculation, PepsiCo Leaders Open to Energy Distribution Deals. But ‘Not Urgent.’
July 15, 2022
Some independent Pepsi bottlers in the US may be unable to distribute Bang Energy for Vital Pharmaceuticals (VPX) following PepsiCo’s and VPX’s decision to sever ties by the end of this year. Bottlers...
Royalties Possible to Orange Bang, Monster as Arbitrator Challenges ‘Creatine’ Formulation
April 19, 2022
The legal rancor in recent years involving Bang Energy and Monster Energy took a surprising turn last week after a California court filing revealed an arbitrator’s $175 million ruling against Bang maker Vital Pharmaceuticals (VPX). The development has implications as well for Bang Energy distributor PepsiCo.
Discards ‘Rise’ in Name After Trademark Challenge by Rise Brewing
November 17, 2021
PepsiCo has changed the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the company, PepsiCo confirmed to BD first last week. The new name will be Mtn Dew Energy, which drops the word ...