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Home » Topics » Launches

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Neon zebra b

PepsiCo Launches Neon Zebra into Cocktail Mixer Whitespace

New Brand Pursues At-Home Drinkers in $850 Million Category
February 25, 2021

PepsiCo is entering the cocktail mixer category with a new brand called Neon Zebra. The canned product launches nationally in March to capitalize on demand by “21- to 30-year-old Gen Zs who are looking for ...


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Briefs: February 17, 2021

February 17, 2021

PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...


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4 bubly

Bubly Rolls Out ‘Bounce’ Caffeinated Variant as Category Posts Strong 2020

Plus, Sparkling Water results at Retail: 2020
February 17, 2021

PepsiCo’s Bubly sparkling water brand is rolling out a caffeinated version called Bounce. The line extension contains...


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3 bottles

Coca-Cola to Launch 13.2-Oz Soft Drink Bottle Nationwide

Package Made from 100% Recycled PET. Other Brands to Come.
February 17, 2021

This month, Coca-Cola is rolling out a new 13.2-oz carbonated soft drink bottle. The package is aimed at consumers looking for a smaller portion size and a lower price than the ...


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News alert bottles d

Coca-Cola to Launch 13.2-oz Soft Drink Bottle Nationwide

Package Made from 100% Recycled PET. Includes On-Pack ‘Recycle Me’ Label
February 9, 2021

Today, Coca-Cola will announce the nationwide launch this year of a new 13.2-oz carbonated soft drink bottle. The package is aimed at consumers looking for a smaller portion size and a lower price than the 20-oz soft drink bottle now standard for...


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Briefs: February 3, 2021

February 3, 2021

Collection of industry briefs to keep beverage executives up to speed.


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7 beyond

PepsiCo Goes Beyond Meat in Search of Plant-Based Foods Expertise

Adds R&D Capability, Credibility in Fast-Growing Food and Beverage Category
February 3, 2021
Last week, PepsiCo announced a joint venture with alternative burger maker Beyond Meat “to develop, produce and market innovative snack and beverage products made from plant-based protein.” The JV will be called The PLANeT Partnership. While the two companies...
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1 bodyarmor

BodyArmor Looks to Expand Base With Caffeinated Edge Debut

Joins New Front in Sports Drink Wars
February 3, 2021

Sports drink category challenger BodyArmor has launched the brand’s first caffeinated offering. BodyArmor Edge, available nationwide this week, contains...


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Briefs: December 21, 2020

December 21, 2020

Collection of industry briefs to keep you up to speed on key developments.


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Briefs: December 1, 2020

December 1, 2020

A collection of the most important recent industry news to keep you up to date.


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