Coke will launch Coca-Cola with Coffee across the US in January, the company has announced. Earlier this year, Coke was showing the coffee-infused cola to US retailers in preparation for an April 2020 launch when ...

Coca-Cola has confirmed plans to test a hard seltzer this year under the company’s Topo Chico brand. The beverage will be Coca-Cola’s first entry into the fast-growing hard seltzer market, and it comes on the heels of a successful launch last year of a ready-to-drink alcohol product in Japan...

A sports drink brand backed by cannabis producer Canopy Growth and with potential access to the beer distribution network of Constellation Brands is preparing to launch its first ready-to-drink product next month. Toronto-based BioSteel Sports Nutrition, known for its powdered pink beverage, wants to...

Next month, PepsiCo will launch a new sports drink, Gatorade Juiced, aimed at youth athletes and earmarked for the juice aisle. In an exclusive interview, Gatorade Senior Vice President and General Manager Brett O’Brien said the brand is looking to expand its base by creating a sports drink for pre-high school consumers that includes an ingredient profile attractive to their adult caretakers. “It’s bringing younger athletes into the portfolio with a product that their moms, dads and coaches feel great about,” O’Brien said. “We’re not asking them to step up into base Gatorade at an early age. We’re now creating this product specifically for this generation of athletes.” The launch comes as a critical time for the Gatorade brand...

Coca-Cola’s Powerade will reassert itself in the US this year with increased marketing and advertising spending, and two major product introductions. A new Powerade Power Water will go head-to-head with PepsiCo’s Propel fitness water for the first time since Propel’s introduction 20 years ago. Like Propel, the sugar-free electrolyte- and vitamin-enhanced Power Water will target lower-impact workout occasions or casual daily hydration. The second new product, Powerade Ultra, will focus on endurance workouts ranging from triathlons to body building...

This year's NACS trade show in Atlanta, with exhibits that covered the space of almost two football fields, offered a first look at innovation being sold into retailers for 2020. The products pictured are some of the newest innovations from Coke, PepsiCo, Keurig Dr Pepper and Nestle. These products mostly launch late this year and early next year.