PepsiCo has now launched a sweetened sparkling water called Bubly Burst, an answer to Talking Rain’s popular Sparkling Ice. Bubly Burst is an extension of PepsiCo’s flavored sparkling water brand, Bubly, which debuted in 2018. BD previously reported the expected Bubly Burst launch when PepsiCo gave a sneak peek to convenience retailers in October at the NACS show. Bubly Burst will be available nationally starting next week. Flavors are ...

Year-One Progress for C4 Energy Noted. La Colombe RTD Coffee Gets Refresh.

KDP’S Alcohol Related Product Sales Surpass $500M at Retail.

Keurig Dr Pepper hosted an investor update yesterday in New York. The event featured the first in-person investor presentation by COO Tim Cofer, who will take over as...

Last week, I was a panelist for a National Beer Wholesalers Association webinar about non-alcoholic beverages. As you know, there’s tremendous crossover between the alcoholic and non-alcoholic beverage sectors. Each wants to supplement its distribution network with products from the other, especially as sales volumes decline for massive legacy categories such as light lagers and colas.

The discussion began with a chart depicting the entire US packaged beverage landscape at retail by category market share. I included the chart on page 7 with permission from...

Coca-Cola and the company’s US bottlers are negotiating a possible new compensation agreement for alcohol beverage extensions as the company pushes further into the sector with its Red Tree Beverages subsidiary, according to BD sources. The revised...