Lower Drinking Rates Opportunity for Non-Alcohol Producers?

A new Gallup Poll found that the proportion of US adults who consume alcohol — 54% — reached the lowest point since the survey was started in 1939, according to a...

One 11 Brands has launched a new “hydration energy drink” called PHX. The brand, backed by Barstool Sports Founder Dave Portnoy, is described as a “multi-functional beverage blending 700mg of electrolytes and 200mg of natural energy from green tea.” Flavors are Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry, and Orange. The drink, packed...

Anheuser-Busch InBev has launched Phorm Energy online nationally. Flavors are Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash. The zero sugar drinks include...

Coca-Cola has launched Sprite + Tea, which is a combination of Sprite lemon-lime soda and iced tea. The concept was based on a social media trend in which influencers and consumers cold-steep tea bags in Sprite.

Biolyte hydration drink, which bills itself as an “IV in a bottle,” has unveiled a packaging redesign. The brand also added 6,000 CVS and Walgreens locations nationwide to its distribution footprint....

As Coca-Cola begins the national rollout of its Simply Pop prebiotic soda, a flood of other brands are announcing gut pops of their own. They include Popwell by Talking Rain, Bloom Pop by Keurig Dr Pepper partner brand Bloom Nutrition, and Daytrip Prebiotic Soda by the maker of CBD sodas. Meanwhile, Halfday prebiotic tea has rebranded. And, on an adjacent front, Spindrift has launched a ...

Keurig Dr Pepper has announced several launches in addition to the rollout of new permanent flavor Dr Pepper Blackberry. They are 7Up Tropical, Snapple Peach Tea & Lemonade, Bai Simbu Strawberry and Bai Shala Coconut Strawberry, A&W Ice Cream Sundae, and RC Cola Zero Sugar. (For more on brand Dr Pepper’s success in recent decades, listen to BD’s newest Episode 21 of the Breeze podcast HERE.)

Molson Coors has now launched a Simply Spiked Bold variant of the flavored malt beverage marketed under a brand license from...