This year's NACS trade show in Atlanta, with exhibits that covered the space of almost two football fields, offered a first look at innovation being sold into retailers for 2020. The products pictured are some of the newest innovations from Coke, PepsiCo, Keurig Dr Pepper and Nestle. These products mostly launch late this year and early next year.

Bodyarmor sports drink has agreed to re-evaluate several of its advertising claims related to PepsiCo’s market-leading Gatorade following a dispute that reached the Federal Trade Commission. According to a Sept. 13 letter by the FTC, Bodyarmor has agreed to...

Coca-Cola-owned Honest Tea began rolling out a new ready-to-drink organic cold brew coffee last month at select West Coast food service accounts. Honest will expand US distribution in 2020 nationally to other food service outlets and large-format retail stores. The product was sampled last week at Expo East in Boston. Cold Brew is Honest’s first US coffee launch. More launch details...

Coca-Cola is fast at work on a plan to compete more directly with...

Monster Beverage recently surveyed media influencers and opinion leaders about their perceptions of the energy drink category. Monster followed up with a letter sharing some of the findings and rebutting "misconceptions"  ...  

A new report by Zenith Global found that the global market for bottled alkaline water grew by volume at an average annual rate of about +12% between 2013 and 2018. Zenith analysts expect that average annual volume growth rate to accelerate during...

A three-person arbitration panel has cleared the way for a possible US launch of Coca- Cola’s new canned energy drink, which is already available in Europe and Japan...

Coke and PepsiCo are now locked in a race to capture international market share in premium RTD coffee with brands that won’t carry their corporate names...

Monster Beverage held its annual investor meeting on June 6. During Q&A, executives said they are likely to pursue acquisitions in soft drinks and alcohol globally by mid-2020, as various...