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Home » Topics » Brands

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Gatorade and Powerade Zero

Gatorade Zero Surpasses Powerade Zero in Dollar Sales

April 19, 2019

For more than a decade, PepsiCo resisted following Coca-Cola’s lead with a zero-calorie sports drink. Almost 10 months after...


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Data Included

2019 Beverage Stock Price Performance.

COKE Surges. FIZZ Down
April 19, 2019

Beverage company share prices tracked by BD rallied in the first few months of 2019 through mid-April. Here we chart the winners and losers.


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Bang2

Bang Sues Monster Over ‘Reign’ Trademark

Seeks to Halt to Coming Launch
March 29, 2019
The legal war between Monster Beverage and disruptor brand Bang took a surprising turn...
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Data Included

Full-Year 2018 U.S. Non-Carb Results at Retail

Sports Drink, Bottled Water Categories Post Solid Performance
March 15, 2019

Most non-carb categories tracked by BD increased revenue in 2018, helped by higher pricing. Details...


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Data Included

Here's What's Happening With National Beverage

LaCroix Reversal Startles Investors
March 15, 2019

LaCroix sparkling water owner National Beverage has been unable to stem a stock price decline spurred by flagging sales, negative publicity, and increased competition. The stock has fallen...


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G-Fuel RTD

E-sports Beverage Pioneer G Fuel to Add RTD Line

Powdered Beverage Maker Ramps Up Against Monster, Red Bull, Dew
March 15, 2019

G Fuel, a powdered energy drink brand that was a first-mover in the growing world of e-sports, is ready to launch ...


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CBD-Infused Marley

Expo West 2019 Surfaces Key Trends

Beverage Innovators Embrace CBD, Shots, Keto and More
March 15, 2019

BD attended the Natural Products Expo West show last week at the Anaheim Convention Center & Arena outside Los Angeles. The event has become a showcase for products capitalizing on consumer health trends, which often evolve to mainstream appeal and drive acquisitions by large consumer products companies. Food and beverage offerings as usual dominated the show, which included more than 3,500 exhibitors spread across the equivalent of almost 10 football fields. Here’s an analysis of beverage themes and trends that emerged from this year’s show:


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Dave Katz Large

Q&A: Coca-Cola Consolidated COO Dave Katz

One Year After Refranchising, What’s Next for Coke’s Largest U.S. Bottler? Katz Sees Complexity Management, Segmentation Among Keys to Growth
March 15, 2019

Last August, Coca-Cola Bottling Co. Consolidated named Dave Katz president and COO. He spent 25 years preparing for the role. BD spoke to Katz about refranchising, competition with a reorganized PepsiCo beverages unit, methods to fuel revenue growth and even CBD.


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CokeMex

Coca-Cola Expands Test of Sucralose-Blended Flagship

Mexico Tries New Package Sizes, Additional Markets
March 1, 2019

Coke has expanded tests of a lower-calorie flagship Coca-Cola variant launched in Mexico in 2017 (BD 10/6/17). The product


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bang

Bang Energy Growth Outstrips Capacity, One Distributor Says

February 15, 2019

Bang Energy’s access to production capacity hasn’t kept pace...


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