Coca-Cola will launch an “evolved” formula for its Costa ready-to-drink canned coffee at Target nationally by March. The restage includes a name change from “Iced Coffee Latte” to “Iced Coffee.” Costa and Target have agreed to a multi-year program to support the product, according to Coca-Cola. Direct store delivery for the reformulated product will be piloted with Reyes Coca-Cola Bottling on the West Coast and Great Lakes regions. Costa Iced Coffees will ...

Turn over a can or bottle of Coca-Cola Zero Sugar in the US and you’ll find a new ingredient — stevia. The natural sweetener is now part of a formula that already included aspartame and acesulfame potassium. The new...

Happy New Year! To kickoff 2025, I’ll tell you about a few emerging brands that intrigued me in 2024. I don’t review or endorse products, and I won’t now. But I do taste lots of new drinks annually, so standouts jump out at me. Foremost, that means delivering on taste, which these products do. While each promises functionality, I won’t vouch for their efficacy or eventual market success. I also won’t judge their pricing, which can be rich. In short, these products offered an interesting proposition and ended up tasting surprisingly good — to me at least. So, here we go:

Coca-Cola’s North America Operating Unit hosted executives and associates from its franchised bottling system in Las Vegas recently to discuss marketing, commercial and sales plans for 2025. The theme for the meeting was, “Above and Beyond,” as the system looks to...

Keurig Dr Pepper’s repackaged and reformulated Bai is reaching store shelves now with the tagline, “It’s WonderWater.” The new formula adds electrolytes and zinc. The new taste is sweetened only with stevia for all flavors. The refreshed bottle body is made from 100% recycled content....