John Fieldly Breaks Down PepsiCo Distribution Deal.
September 7, 2022
When John Fieldly stepped into Celsius as CFO in 2012, things weren’t going well. He recalls being kicked out of Costco, which was responsible for about 60% of sales. The same thing happened at retailers including Walgreens, CVS, and Harris Teeter. The velocities just weren’t there for what was then a “negative calorie drink” that promised...
Carbonated Soft Drink Pricing Jumped Almost +15% in 1H 2022
August 18, 2022
Carbonated soft drink (CSD) pricing at US retail for the first six months of 2022 jumped more than +13.0%, and that was before pricing increases that were added this month by...
Starbucks, Primo, Amazon, Target Face Long Climb Back. Coke, Kroger Gain
August 2, 2022
The stock market was not kind during the first half of this year to most US-traded beverage and retail companies tracked by BD. As shown in the table, Starbucks...
What We Learned in Q2: BodyArmor Slide, Alcohol, Costa Coffee Robots
August 2, 2022
Coca-Cola raised its full year guidance this week in a sign that the company’s leadership is confident in its ability to navigate volatile input costs, consumer headwinds spurred by inflation, and the looming ...
Meanwhile, Pepsi Faces Turbulence in Latest Soda Results at Retail
August 2, 2022
As consumers face unprecedented 40-year-high price inflation for everything from gas to groceries, beverage industry watchers have kept their eyes on an important canary in the coal mine for branded drinks – growth in private label offerings. When consumers’ bank accounts are pressured, they look to lower-priced store brands to stretch the grocery budget. This year had been different, as shoppers for many...
Deal Gives PepsiCo Equivalent of 8.5% Stake in Celsius For $550M
August 2, 2022
PepsiCo will begin transitioning fast-growing fitness energy drink brand Celsius into its US bottling network during the fourth quarter, according to a PepsiCo letter to bottlers yesterday. PepsiCo had announced...
Says $5B in Cash to Be Trained on Targets That Promise ‘Long-Term Profit’
August 2, 2022
A day before transitioning to executive chairman on July 29, Keurig Dr Pepper Chairman and CEO Bob Gamgort updated investors on his upcoming M&A focus as he hands the ...
Store Ad Review: July 4 Promos Strike Balance for Strapped Consumers
July 15, 2022
US Inflation surged by +9.1% during the 12 months ending in June, according to newly released Bureau of Labor Statistics. That’s the largest year-over-year spike in the consumer price index in more than four...
BlueTriton’s Pure Life Overshadowed by Regional Water Brands. BodyArmor Bucks Pricing Trend. Pricing growth accelerated during the first quarter of 2022 for all major non- carbonated beverage categories tracked by BD, as shown in the table below. Plain bottled water, flavored and enhanced waters, and sports drink all posted volume and dollar sales growth. Pricing gains for ready-to-drink tea and juice drinks were enough to offset declining volume in those categories...