Rapid Hydration Remains Growth Engine. Prime Leaves Hole

The US sports drink category at retail has shown no signs of a rebound in 2025 following declines both in 2024 and during the first quarter of this year, according to BD data. For the first half of 2025, sports drink sales...

Celsius Holdings and PepsiCo have announced a deal to make Celsius PepsiCo's "energy lead in the US,” according to an announcement this morning. PepsiCo will now distribute Celsius’s newly acquired Alani Nu in the US and Canada in return for a...

Increase Intended to Mitigate Concentrate and Aluminum Tariffs, Other Costs

Green Sheet: CSD Category Posts First-Half 2025 Gains at Retail

PepsiCo will increase carbonated soft drink concentrate prices, BD has learned. Wholesale prices for finished CSDs, which are...

Besides being beverage industry icons, what will the late PepsiCo veteran Don Kendall, the late Coca-Cola veteran Don Keough, and Monster Beverage Co-founder Rodney Sacks soon have in common? All three will have received Beverage Digest’s Visionary Award.

I will be honored to present Rodney with our highest award during the Future Smarts conference in New York on Dec. 15. He and I will then sit down for an on-stage conversation about...

Lower Drinking Rates Opportunity for Non-Alcohol Producers?

A new Gallup Poll found that the proportion of US adults who consume alcohol — 54% — reached the lowest point since the survey was started in 1939, according to a...

A collection of recent developments from around the industry to keep you up to speed...