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Stock Watch: Coke Shares Rose Last Year as PepsiCo, Keurig Dr Pepper Fell

Monster, Celsius Stocks Rode High on Strong Energy Drink Growth
January 14, 2026

Coca-Cola posted a +12% increase in its stock price in 2025 while PepsiCo and Dr Pepper posted declines. Coke’s increase outperformed the Consumer Staples Index while underperforming the broader S&P 500. PepsiCo, which fell -5.6% last year, faced pressure from...


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FS25 Recap: Coke, Pepsi Bottlers Chart Path Forward Amid Industry Transformation

Coke Southwest’s Tissot Touts ‘Digital Nest,’ ‘Market Investment Days’
January 14, 2026

Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General...


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MAHA's Sugar Crash: Revamped U.S. Dietary Guidelines Get Harder for Beverages

Recommendations Target Non-Nutritive Sweeteners and Added Sugar
January 14, 2026

The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis.


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