KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales
A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...
Brand Slowed as Aggressive Immigration Enforcement Dampened Hispanic Consumer Demand
November 19, 2025
Category Dollars Grew +4.3% at US Retail. Volume Fell Slightly
PepsiCo’s CSD Portfolio Lost Share. KDP’s Portfolio Gained
The Coca-Cola Co’s surprising carbonated soft drink (CSD) decline, driven by brand Coke, continued into the third quarter of 2025 at US retail as the Trump Administration’s aggressive immigration enforcement kept Hispanic consumers away from stores and some consumers ...
Plan Includes Company-Owned and Independent U.S. Bottling
November 5, 2025
PepsiCo Beverages North America is moving distribution of Bubly sparkling water from direct store delivery to warehouse delivery, BD has learned. PBNA confirmed the...
Strategy Built On Attractive Entry Price, Flavor Exploration, Exec Says
October 8, 2025
Sixteen years ago this month, Coca-Cola launched the 7.5-oz mini can as a “great option for smaller thirst occasions, and for calorie-conscious consumers,” the company said at the time. Launched then in eight-packs, the mini can has since expanded to 6-packs, 10-packs, 24-packs, and even 30-packs, becoming a key format in US retail channels like...
PepsiCo Rebuffed Peltz. Will They Do the Same Now?
September 8, 2025
Independent Pepsi Bottlers Want Path to Long-term Security
But Win For Elliott Doesn’t Have to Include Bottler Refranchising
Twelve years ago, activist investor Nelson Peltz and his Trian Fund Management accumulated a $1.3 billion stake in PepsiCo and publicly pressed the company to hive off its beverage business to improve lackluster performance. Today, PepsiCo finds itself in a...
I’m through saying that any given year in the US beverage business is wilder than the previous year. These days, it’s always true. Social media. Fickle and adventurous consumers. A willingness by companies to blur lines when it comes to product categories and distribution methods. The breakneck evolution of...