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PepsiCo and Lipton have launched a Pure Leaf Zero Sugar Sweet Tea nationally in the US. Sweetened with sucralose and acesulfame potassium, the ready-to-drink bottled tea contains no calories. The drink, packaged in an 18.5-oz single-serve carafe, will retail for $2.49 per bottle. It’s the first zero sugar tea produced in the US by the PepsiCo’s Lipton tea joint venture with Unilever. In an interview with BD, North America Pepsi Lipton Partnership GM Julie Raheja-Perera pointed out that...

We tried it. My family assembled at the house this past weekend to sample one of the oddest examples of social media targeted collaboration we’ve seen. I’m talking about Empirical’s Doritos Vodka.

This is the nacho cheese flavored spirit that made the rounds of lifestyle publications, blogs, and social media feeds last December. We took the bait and bought a bottle. All in, the $65 vodka cost us $81.50 for 750-ml after fees and taxes. It arrived in March.

You likely didn’t get a bottle yourself unless you acted fast — the limited run sold out immediately. After all, this bit of laboratory fun by an avant-garde Danish distillery was taken to the masses by PepsiCo’s Frito-Lay to generate free media attention and TikTok level excitement. Guilty as charged.

The first thing I can say is that Doritos Vodka absolutely tastes like Doritos nacho cheese. Empirical describes the flavor as “nacho cheese, corn tostada, umami, hint of acidity.” No disagreement here.

I am not a...