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Noteworthy Launches: July 16, 2024

July 16, 2024

A Rockstar branded vodka canned cocktail is available in Canada. Rockstar Vodka contains 6.9% alcohol by volume.


Coca-Cola’s BodyArmor brand and Dude Perfect have teamed up for a limited time summer flavor called Perfect Pop. BodyArmor is the official sports drink of Dude Perfect, a sports and comedy group that gained a wide following by posting videos of...


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July 4 CSD Promotions Pull Revenue Management Lever

BD Informally Surveys Key Retail Chains for Deal Activity
July 16, 2024

Plus, 4-Week Retail Data Shows Stable Pricing Growth Across Categories.

An informal BD survey of July 4 weekend holiday pricing revealed a more muted promotional environment for a key carbonated soft drink (CSD) package compared to 2023. BD reviewed...


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Noteworthy Launches: June 20, 2024

Nixie, Canada Dry, Electrolit
June 20, 2024

Sparkling water brand Nixie has launched a line of organic zero sugar sodas sweetened with stevia. Flavors are Cola, Root Beer, and Ginger Ale. The drinks, packed in 12-oz standard cans, are available at...


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Unbuzzd, Safety Shot Look to Beat the Hangover

Products Reach for New Functional Frontier
June 20, 2024

The former CEO of Celsius and a former Coca-Cola veteran have partnered to launch what they say is a “rapid alcohol detoxification” beverage called Unbuzzd, as the market for hangover remedy drinks moves beyond mere...


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CSD Volume Decline Abates at U.S. Retail. Pricing, Dollar Growth Slowed

Energy Category Posts Dollar, Volume Gains. Monster, Red Bull Slip
June 6, 2024

Sports Drink Category Lackluster on Weak Gatorade, BodyArmor Performance.

Prime Hydration Rocket Ship Slows.

Sparkling Water Performance Strong, as Sparkling Ice, LaCroix, Polar Add Volume.

Category Green Sheets: CSDs, Energy, Sports, Water (Sparkling, Plain, Enhanced)

Carbonated soft drink (CSD) volume at US retail declined -1.5% during the first quarter of 2024, which was less than


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Analysis: Keurig Dr Pepper's Expansion Play

KDP to Acquire Kalil Bottling. Move Follows Effort to Take Back Reyes' Dr Pepper Territory in California
June 6, 2024

Keurig Dr Pepper has agreed to acquire Tucson, Arizona-based Kalil Bottling as KDP continues to bolster its company-owned direct-store-delivery (DSD) operation in the western US. The announcement Friday came weeks after KDP disclosed in a Texas lawsuit that it will not renew a franchise agreement with Reyes Coca-Cola Bottling to distribute Dr Pepper products in California, effective Oct. 27, 2025. Reyes, citing California franchise laws, has asked a California judge to force a renewal unless KDP can show cause for ending the franchise arrangement. That has sent some Dr Pepper bottlers into their contracts to assess termination risk. KDP’s aggressive new stance with Reyes Coca-Cola Bottling has raised industry questions about whether more such moves are planned by KDP as part of a strategy to take back Dr Pepper territory from Coke and Pepsi bottlers. Or, is the Reyes non-renewal simply a special and opportunistic circumstance driven by geography and existing synergies?


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