Starbucks and PepsiCo have launched a bottled Starbucks Frappuccino Lite extension at 100 calories and 9g of sugar per 9.5-oz bottle. (That compares to 290 calories and 43g of sugar per 13.7-oz bottle of the core Frappuccino line.) Sweetened also with sucralose, the Lite line offers flavors Sea Salt Caramel Gelato, Creamy Vanilla Gelato, and Double Chocolate Gelato. The line...
New Marketing to Reinforce ‘Better-for-You’ Ingredients, Sports Nutrition CEO Says
April 17, 2025
Coca-Cola’s BodyArmor division has updated the brand’s identity with new package graphics and a “cleaner” and “sharper” word mark. The refresh includes...
My wife and I got away late last month for a vacation to Southern Italy’s Amalfi Coast. I was taking some time off but couldn’t help making a few casual beverage observations.
First, when it comes to carbonated soft drinks, Coca-Cola appears to dominate the region. From the small local market near our Airbnb rental in tiny Conca dei Marini, to the trendy restaurants in mid-size Sorrento, there was always a Coke for sale. We didn’t stumble on a Pepsi until we hit a market in the much larger city of Naples.
While this was no formal survey, the disparity actually makes sense to me, knowing something about Coca-Cola’s and PepsiCo’s global strategies. PepsiCo’s global beverage expansion strategy has historically focused...
Sources: Possible Shift Coming for Independent Pepsi Bottlers, Too
February 18, 2025
PepsiCo Beverages North America has struck an agreement with contract packager Niagara for the production and distribution of Aquafina case pack bottled water in the US, PBNA has confirmed to BD. Niagara will produce...
Trade Group Calls Change a ‘Curve Ball.’ Coke CEO Sees ‘Manageable Problem’
February 18, 2025
President Donald Trump announced last week that he will impose a 25% tariff on aluminum and steel next month while closing “loopholes and exemptions” for all US trade partners. Exemptions will be eliminated...