Coke, Pepsi Concentrate Pricing Up. PepsiCo Flat Following Jump Last September
February 4, 2026
Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is...
Recommendations Target Non-Nutritive Sweeteners and Added Sugar
January 14, 2026
The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis.
UPFs, Soda Taxes, SNAP Bans, Natural Colors, GRAS Reform, Plastic Waste, More
Shares Thoughts on Federal Mid-Term Elections
It’s been a “challenging” regulatory year for the beverage industry, American Beverage President and CEO Kevin Keane reminded participants during Beverage Digest’s Future Smarts conference in New York on Dec. 15. A new U.S. president and a new Congress brought new
Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ...
Technology Boosts Coke’s Marketing Effectiveness Up to +300%
December 22, 2025
Technology Boosts Coke’s Marketing Effectiveness Up to +300%
Keurig Dr Pepper Hires from Oracle, Google
Brand AI Agents Assist KDP Marketers on Packaging, Advertising, Sales
Beverage Digest hosted on-stage conversations with the global CMOs of both Coca-Cola and Keurig Dr Pepper during its Future Smarts conference in New York on Dec. 15. The thrust of the discussion centered on digital technology — including artificial intelligence — in marketing operations, data-driven...
Brand Slowed as Aggressive Immigration Enforcement Dampened Hispanic Consumer Demand
November 19, 2025
Category Dollars Grew +4.3% at US Retail. Volume Fell Slightly
PepsiCo’s CSD Portfolio Lost Share. KDP’s Portfolio Gained
The Coca-Cola Co’s surprising carbonated soft drink (CSD) decline, driven by brand Coke, continued into the third quarter of 2025 at US retail as the Trump Administration’s aggressive immigration enforcement kept Hispanic consumers away from stores and some consumers ...
Industry Pushing Back; Seeks Federal Solution During Grace Period
November 19, 2025
Legal Expert Doesn’t Expect Pending Ban to Kill Fast-Growing Hemp THC Sector
The agreement to open the US government last week included a potential beverage industry casualty — hemp-based THC drinks. As part of the deal, Congress and President Donald Trump closed a loophole embedded in the 2018 agriculture act that previously legalized hemp farming. Last week’s law will effectively ban hemp-based THC drinks a year from now, following a grace period. The loophole in the 2018 act has unintentionally led to the proliferation of ready-to-drink canned beverages infused with psychoactive hemp-based THC, mostly by way of a cannabinoid called Delta-9. Manufacturers have...